-UX/UI Design Intern @ Porsche Engineering
Crafting and validating the in-car AI experience for the first
all-electric Cayenne
As a UX/UI Design intern, I delved into several projects for Porsche HCP3 DX2.0 infotainment system, which will be published on the first all-electric Cayenne. Through research and feature-driven projects, I’ve honed my skills in conducting user interviews, synthesizing large data sets, and developing actionable insights to create value-driven prototypes.
Time
Summer 2023
Skills
Usability Testing
UX/UI Design
Digital Prototyping
01
Overview
I moderated 2 rounds of internal user testing for Porsche's HCP3 Infotainment System, version DX2.0, set to debut with the first all-electric Cayenne. My work centered on the in-car AI experience, examining its potential to enhance driving safety and provide entertainment during non-driving moments. This project offered valuable insights into the challenges traditional automakers face in adapting to the electric vehicle market and revealed the habits and preferences of Chinese premium market customers.
Beyond user testing, I collaborated with my mentor on refining ADAS (Advanced Driving Assistance Systems) warning visuals and contributed to initial concept development for features such as the road map.
A snippet of the four projects I was involved at Porsche:
02
My Learning
From Script to Conversation
Initially, my script for interviews was too detailed, limiting follow-up questions and making sessions feel like questionnaires. Seeking deeper insights and growing more confident in engaging with users, I gradually adopted a more conversational approach, which resulted in richer insights and a deeper understanding of user needs.
Building Insight Through Composure and Research
My major personal improvement was learning to stay composed in interviews, which helped me observe users' behavior and emotions to ask probing questions that uncovered insights. Additionally, I discovered that truly insightful questions often stem from thorough market research. This approach enabled me to craft questions considerate of current market dynamics, anticipate future trends, and draw meaningful comparisons.
Balancing Innovation and Safety
As a newcomer to the automotive industry, I found designing HMI interfaces both creatively freeing and challenging due to stringent safety standards. It requires balancing innovation with rigorous safety considerations, pushing me to think critically about user interactions in high-stakes environments.
03
To Learn More
Since the software versions I worked on haven't been officially launched, I’m unable to share specific details in my portfolio. However, if you’d like to learn more, feel free to reach out - I’d be happy to discuss them privately!
Appreciate the Scroll